Marketing, Communication & Image de Marque

Managing and Feeding Social Media

2 jour(s) • 12h

Description

This training aims to equip participants with the necessary skills to understand the functioning of social platforms, effectively manage social media spaces, master techniques and tools for online content publishing, leverage online influence, evaluate the performance of their social media strategies, and create accessible communication materials.

Learning Objectives

Understand the functioning of social platforms and techniques to maximize engagement
Ensure effective management of social media spaces by creating engaging content and managing interactions
Master online content publishing tools and SEO techniques for better visibility
Use online influence levers to develop a solid communication strategy
Evaluate the performance of social media strategies and adjust actions accordingly
Create accessible communication materials to ensure maximum inclusion

Target Audience

Agents responsible for editorial communication and multimedia content production.

Prerequisites

Completion of the online modules: "Fundamentals of Web and Social Media Communication" and "Writing for the Web", or proof of equivalent knowledge and skills acquired through professional experience or training.

Program Outline

Informations

Duration

2 jour(s)

12h

Tarif

Sur demande