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Gestion, Finance & Pilotage de l’Entreprise
Market Analysis and Competitive Intelligence
2 jour(s) • 14h
Description
Objective of the training: This program aims to equip participants with the necessary skills to conduct in-depth market and competitive analysis, identify business opportunities, and develop effective competitive strategies.
Learning Objectives
- Conduct a comprehensive market analysis using appropriate methodologies
- Collect and analyze competitive intelligence to make informed strategic decisions
- Evaluate the strengths, weaknesses, opportunities, and threats of their company in the market
- Develop competitive strategies and action plans based on the analyses conducted
Target Audience
Senior executives
Strategic managers
Economic analysts
Marketing managers
Product managers
Sales managers
Prerequisites
A basic understanding of marketing principles and commercial management is recommended, but no specific experience is required
Program Outline
Informations
Duration
2 jour(s)
14h
Tarif
Sur demande
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