Formation en Commerce & Relation Client: Mastering customer relations: from experience to loyalty - Ascent Formation
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Commerce & Relation Client

Mastering customer relations: from experience to loyalty

3 jour(s)21h

Description

Training objective: Enable professionals in contact with customers to develop a strong relational posture, master communication techniques tailored to each situation, and drive high-quality customer relationships in an omnichannel environment. This includes integrating digital tools and current customer expectations.

Learning Objectives

  • Understand the mechanisms of customer satisfaction and loyalty
  • Adopt appropriate posture and communication for each customer profile
  • Master active listening, questioning, and reformulation techniques
  • Effectively manage difficult situations: complaints, tensions, demanding customers
  • Develop a consistent omnichannel customer relationship (phone, email, video, chat)
  • Use digital tools and AI to improve service quality
  • Monitor customer satisfaction with relevant indicators

Target Audience

Client Advisors and Customer Service Representatives
Sedentary Sales and Back-Office Staff
Technicians and Client-Facing Experts
Frontline Managers supervising customer-facing teams
Anyone regularly managing client relationships

Prerequisites

Regularly interact with internal or external clients
No specific technical prerequisites

Program Outline

Informations

Duration

3 jour(s)

21h

Tarif

Sur demande

    Mastering customer relations: from experience to loyalty | Ascent Formation | Ascent Formation