Product Manager – Fundamentals of the Profession

Training objective: Acquire the essential skills to effectively perform the role of product manager: analyze the market and customer needs, design a differentiating offer, pilot the launch and performance of the product while integrating digital levers and modern marketing tools. Contextualization: The product manager acts as a conductor between marketing, sales, R&D and communication. They must coordinate actions, understand customer needs and leverage digital tools to drive performance. Practical cases and examples will be adapted to the sectors represented (industry, services, public sector, B2B, B2C) to ensure the relevance and direct application of acquired skills.

• Understand the missions, responsibilities, and posture of a product manager.
• Conduct a structured market analysis and identify opportunities.
• Define a clear product strategy, value proposition, and coherent mix.
• Manage product launch and performance tracking, including digital aspects.
• Collaborate effectively with internal teams and manage cross-functionality.