Description
This course enables participants to master the art of visual storytelling — structuring messages, creating emotional connection, and enhancing impact through powerful visuals. It focuses on transforming data, ideas, and expertise into engaging stories that resonate with clients, partners, or external audiences. Participants will learn how to design and deliver presentations that inspire, convince, and remain memorable.
Objectifs pédagogiques
- Understand the principles of storytelling and audience engagement.
- Build clear, structured, and emotionally resonant narratives.
- Design visuals that reinforce, not distract from, the message.
- Use tone, rhythm, and delivery to create memorability and impact.
- Apply storytelling techniques in professional presentations and client meetings.
Public concerné
Salespeople, consultants, trainers, and technical experts presenting to external clients
Communication and marketing professionals
Leaders and managers who speak at events or conferences
Anyone seeking to improve the visual and narrative impact of their messages
Prérequis
Basic familiarity with presentation tools (PowerPoint, Keynote, or equivalent). No prior storytelling experience required.
Déroulé du programme
1
Introduction to Visual Storytelling
- Why stories matter in external communication
- The neuroscience of attention and memory
- What makes a message impactful
- Analyze inspiring examples of business storytelling (Apple, TED, Nike)
2
Building the Story Arc
- The 3-act narrative model: context, conflict, resolution
- The hero’s journey adapted to business communication
- Aligning story objectives with audience needs
- Create your own narrative arc based on a professional case
3
Crafting a Compelling Message
- Story tension and emotional hooks
- Structuring arguments for clarity and persuasion
- Using contrast and rhythm to keep attention
- Write a short 2-minute pitch using the “message pyramid” method
4
Visual Thinking and Information Design
- Simplifying complexity: from data to message
- Choosing visuals that support understanding
- Storyboarding techniques for presentation flow
- Sketch your first visual storyboard on paper
5
Designing Impactful Slides
- Minimalism and visual hierarchy
- Colors, typography, and composition for storytelling
- Common design pitfalls to avoid
- Redesign a poor slide into a powerful visual message
6
Blending Voice, Body, and Visuals
- The art of timing and synchronizing speech with visuals
- Managing rhythm, pauses, and vocal tone
- Engaging an audience through presence and confidence
- Deliver a short segment of your story with feedback
7
Presenting with Emotional Connection
- Building authenticity and credibility
- The emotional triggers of persuasion
- Dealing with difficult audiences or remote delivery
- Practice storytelling in pairs and receive live coaching
8
Final Project – The Story Pitch Challenge
- Teams present their full story and visual design
- Collective feedback session with the trainer
- Lessons learned and next steps for improvement
- Full presentation delivery in front of peers
Informations
Durée
2 jour(s)
14h
Tarif
Sur demande
