Design & marketing digital

Awareness of Service Design and User Experience through Design Thinking (Advanced)

1 jour(s) • 7h

Description

Deepening the teachings of module COL4A regarding service design and user experience. Conduct a user immersion by experiencing real contact with users and their questions. Develop empathy and a "user-centered" posture to understand the actual needs of users. Enhance prototyping by leveraging user feedback to iterate effective solutions.

Learning Objectives

Deepen immersion to better understand user needs by analyzing collected data.
Prototype solutions tailored to real user needs and test these solutions quickly.
Analyze user test results and adjust prototypes based on feedback.
Involve decision-makers in the creation process to ensure buy-in and project sustainability.

Target Audience

Officials, project managers, supervisors, and service managers seeking to deepen their skills in service design and user experience, with a focus on applying design thinking in an institutional or public context.

Prerequisites

Completion of a basic service design or project management training.

Knowledge of fundamental design thinking principles (ideally completion of module COL4A).

Program Outline

Informations

Duration

1 jour(s)

Tarif

750 € HT