Conducting Media and Social Media Monitoring

This training aims to equip participants with the necessary skills to effectively use media monitoring and social listening techniques and tools, enabling them to conduct strategic and efficient monitoring.

• Understand the concepts and importance of media monitoring and social listening in communication
• Use leading media monitoring tools to track news and relevant trends
• Configure and leverage social listening tools to capture and analyze online conversations
• Conduct strategic monitoring by filtering relevant information and avoiding information overload
• Apply media monitoring and social listening results to anticipate trends, manage reputation, and adjust communication strategies