Fundamentals of Branding and Brand Management

This training aims to provide participants with a comprehensive understanding of branding fundamentals, raise awareness of the legal issues associated with brands, and equip them to develop a coherent and impactful brand platform and graphic charter.

• Describe the fundamentals of branding and understand the importance of a strong brand
• Identify and manage legal issues related to brands to ensure their protection
• Develop a brand platform consistent with organizational objectives
• Design and implement a graphic charter to maintain a consistent and professional visual identity