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Marketing, Communication & Image de Marque
Google Analytics 4 — Implementation and Performance Management
2 jour(s) • 14h
Learning Objectives
- Design a structured tagging plan aligned with business objectives.
- Implement reliable tracking via Google Tag Manager.
- Identify and correct data collection errors.
- Configure events, conversions, and audiences in GA4.
- Leverage advanced analytics to understand user behavior.
- Build decision-oriented dashboards.
- Interpret data to optimize marketing performance.
- Integrate GDPR constraints into a tracking strategy.
Target Audience
General public
Prerequisites
Aucun
Program Outline
Informations
Duration
2 jour(s)
14h
Tarif
Sur demande