Parapharmacy and E-Commerce: Winning Strategies for Launching

This webinar is designed to address the concerns of companies in the Beauty-Wellness sector considering e-commerce in parapharmacy. Rather than a mere market overview, it offers an interactive approach with concrete testimonials, strategic advice, and practical analyses tailored to the needs of SMEs and VSEs. Objective of the webinar: Provide manufacturers and laboratories in the Beauty-Wellness/Cosmetics sector with a clear vision of the challenges of e-commerce in parapharmacy. Present market trends, key platforms, and the specificities of this sales channel. Enable participants to assess their potential for entering this market and the strategies suited to their structure (craftsmen, VSEs, SMEs).

• Understand the specificities of the e-commerce market in parapharmacy.
• Identify opportunities and challenges related to online sales of beauty and wellness products.
• Define a first strategic approach to launch on these platforms.
• Know the key success factors and pitfalls to avoid.