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Marketing, Communication & Image de Marque
Press Relations and Media Management
2 jour(s) • 12h
Description
This training aims to equip participants with the necessary skills to effectively manage media relations, write press releases and press kits, prepare key messages for interviews, and conduct a press review.
Learning Objectives
- Effectively manage relationships with media and journalists.
- Write compelling press releases and press kits.
- Prepare key messages for interviews and handle media interactions.
- Conduct press reviews to monitor brand image and media trends.
Target Audience
Agents specializing in public relations and media relations.
Prerequisites
None. The program will be adapted to the level of the trainee group, based on their experience and needs (beginner, intermediate, advanced).
Program Outline
Informations
Duration
2 jour(s)
12h
Tarif
Sur demande
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