Description
This training aims to familiarize participants with best practices in content writing, the rules of search engine optimization (SEO), and to teach them how to adapt their content according to different distribution channels.
Learning Objectives
- Understand and apply best practices for creating clear, engaging, and web-adapted content
- Know and implement SEO optimization techniques to improve content visibility on search engines
- Adapt written content to the specificities of different distribution channels to maximize its impact
- Use analytical tools to evaluate the performance and effectiveness of content
Target Audience
Agents responsible for communication actions within their administration.
Professional communication agents aiming to enhance their writing and content optimization skills.
Prerequisites
Aucun prérequis nécessaire.
Program Outline
Informations
Duration
2 jour(s)
2h
Tarif
Sur demande
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