Realizing and Managing Media Purchases

This training aims to enable participants to master the media buying process, from understanding media and their uses to planning and purchasing media spaces. Participants will learn to use digital marketing tools, evaluate campaigns through media audits, and conduct pre- and post-campaign tests to measure effectiveness.

• Describe the functioning of media and understand their uses in the context of communication
• Apply rules and techniques for media buying to optimize campaigns
• Use digital marketing tools and techniques to plan, execute, and optimize digital campaigns
• Read, analyze, and create a media report to evaluate campaign effectiveness
• Conduct and analyze pre- and post-campaign tests to measure impact and adjust strategies